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The Rule of 26
For Public Safety Brands
Three Steps to Doubling Website Revenue
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The rule of 26 has been featured in:
The Rule of 26
For Public Safety Brands
Three Steps to Doubling Website Revenue
Make Sure Your Sound Is Turned ON! (Please Wait For Video To Fully Load)
The rule of 26 has been featured in:
The Strongest Critics Love this Book
These public safety industry experts reviewed the book and all of them gave it 5 stars
“Having been in Law Enforcement / Public Safety sales of high-end equipment for over 28 years I have never had the process of marketing explained so clearly. The Rule of 26 for Public Safety Brands was a very simple read but fully packed with insightful information that I found useful from day one. We are currently putting these principles into action now and seeing immediate results. In the past, we did a wide shotgun approach to our online marketing with no measurable results. Now we have more confidence to better market to the very specialized Public Safety industry.”
GREG OTTE,
Ti TRAINING
"Rule of 26 is a succinct and thought-provoking read perfect for companies in the public safety vertical or virtually any entrepreneur. Adam's personality shines through with his clear, down-to-earth explanations, making the book a handy resource of clear considerations and action items. My only criticism is that I wish he had published this book earlier so I could have leveraged more of his methodologies!”
ALEX POPOF
VISUAL LABS
“‘The Rule of 26 for Public Safety Brands’" is like having a savvy tech friend by your side, helping you make more money with your website. It's packed with awesome tips and tricks to boost your revenue in simple ways. No confusing jargon, just easy-to-understand strategies that can work for any type of website. From making your site look and feel better to getting more visitors and converting them into happy customers, Adam and Michael's book has got you covered. If you want to see your website traffic grow, "Rule of 26" is a great guide with an achievable goal!”
JASON LOUIS
THE BRIEFING ROOM
What You'll Learn in this Book
The Rule of 26 for Public Safety Brands is jam packed with 88 pages of no-fluff, actionable content
Discover the "Rule of 26": Unlock the secret formula that can drastically transform the revenue of public safety brands.
Master Key Performance Indicators (KPIs): Learn how to set actionable KPI targets, measure them accurately, and use them to drive strategy and tactical decisions.
Harness the Power of Conversion: Understand the importance of conversion rates and how to optimize your website to generate more leads.
Call to Action (CTA) Mastery: Unearth the art of creating compelling CTAs that prompt immediate response and engagement.
Strategic SEO Techniques: Learn how SEO can position your public safety brand at the forefront of search engine results, driving organic traffic and increasing visibility.
Maximize ROI: Gain insights on how to measure and maximize the return on your investments in marketing campaigns.
Leverage PPC Advertising: Understand the nuances of Pay-Per-Click advertising and how it can boost your brand's online presence and drive targeted traffic.
Enhance User Experience (UX): Discover how a user-friendly website can increase engagement, improve user retention, and ultimately boost conversions.
Master Mobile Responsiveness: Learn why a mobile responsive website is a must-have in today's digital age and how it impacts your brand's reach and conversion rates.
Navigate the B2G (Business to Government) Landscape: Understand the unique dynamics of doing business with government entities and how to effectively market your public safety brand in this competitive environment.
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Meet the Author - Adam Wills
Adam Wills is a retired Undersheriff turned marketing strategist and Fractional CMO for public safety brands. Adam first found his love for the world of marketing in his early teens when he taught himself how to build websites from raw code.
Adam has managed the marketing needs for over 70 businesses since early 2019. He has worked with notable public safety brands such as Ti Training, the San Leandro Police Department, Savage Training Group, Armored Sense, The Briefing Room, Advanced Police Concepts, The International Law Enforcement Training Network (ILET), and Bedrock Special Projects to name a few.
The Rule of 26
For Public Safety Brands
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